Decades ago before the Internet, there were just a few ways that people would market their businesses. It was common to hear people taking radio spots, or running print ads in the local paper. Magazine ads were also popular, along with direct mail. However, with the advent of the Internet, marketing began to change in a significant way. This look at the differences between online marketing and print ads, as well as a differences with radio. You can still use all of them today, but online marketing may vary will be the best way to market businesses.
Why Would You Use A Print Ad Or Radio Ad?
The reason the people still use radio ads and also take out advertisements in the local paper is because it still works. This is true, especially if you are targeting local community members. If you have a physical store, and you want people to come by, radio and print ads are still viable options. People still listen to the radio and read the newspaper. However, more people than ever before are using their smart phones to look at online advertisements. They are also at home looking at their PCs. This is why it is so important to focus a lot of your advertising budget into Internet marketing, specifically online marketing that uses social media and the search engines.
Why Online Marketing Can Be So Fantastic
The reason that online marketing is so versatile and can make people successful is because of the sheer volume of people that are looking things up on the web. For example, when people are searching for a product, or even information, using the search engines, advertisements are just going to show up. You can target very specific niches, using select keywords. All you have to do is pay for each click that you receive, or you can do search engine optimization so that your website will be at the top when the searches are completed. The same is true for Facebook in regard to not only PPC ads but also building a list of followers. Every time that you make a post in your newsfeed, they are going to be looking at your advertisements and potentially buying the products or services that you offer. For our Oregon residents we recommend finding an internet marketing company that has a reputation for being the best in Portland SEO for an affordable price. Updraft SEO is a company that seems to be good from our research, you can learn more about them here. You will need to ask around and do a little research on this subject and check out a few more companies before deciding which one to go with.
The Main Reason Why They Are Different
The primary reason that online marketing, and the marketing that you will do with newspapers and radio, are different is because of the audience that you are attracting. Those that hear advertisements on the radio, or see them in a newspaper, are not necessarily buyers. However, someone specifically looks for a particular item, and your advertisement shows up, there is a higher likelihood that this targeted visitor is going to purchase what you have to offer.
It is so important to understand the differences between these different types of advertising. Both traditional and online marketing are still viable. However, if you would like to move into an advertising medium that is likely going to surpass traditional advertising, you should split from print and radio ads and focus most of your attention on marketing on the World Wide Web.